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  1. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. However, this exposed a weakness in the account because if a metro...

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations...

  4. Localization for International Search Engine Optimization

    In order to truly understand the way an audience in a new country finds your product or service, you will need to dive deeper than that. This can mean anything from using terminology that is familiar to users within that region to establishing map...

  5. Google Penguin Got You Down? Work on Customer Service

    Customer service is an area many small businesses do poorly. Eighty-six percent of consumers have ended a business relationship with a company due to a negative customer service interaction. The interaction with a customer service agent...

  6. 9 Ways to Prepare for a Future Without Cookie Tracking

    Separate your service level agreement and delivery conditions from your data consent. Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor preferences and behavior, which many of us...