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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations...

  2. Localization for International Search Engine Optimization

    In order to truly understand the way an audience in a new country finds your product or service, you will need to dive deeper than that. This can mean anything from using terminology that is familiar to users within that region to establishing map...

  3. Google Penguin Got You Down? Work on Customer Service

    Customer service is an area many small businesses do poorly. Eighty-six percent of consumers have ended a business relationship with a company due to a negative customer service interaction. The interaction with a customer service agent...

  4. 9 Ways to Prepare for a Future Without Cookie Tracking

    Separate your service level agreement and delivery conditions from your data consent. Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor preferences and behavior, which many of us...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...