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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Display: The display-ad content and campaigns from which traffic originated