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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define which service you are really good at and continue to do it well. Once you have your core service defined, determine what makes you different. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are...

  4. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  5. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new update.

  6. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...