Other chapters focus on site architecture and server-side issues like rewrites and redirects. Not stopping at technical SEO, Jones includes content on creating blogs and other online communities. Kristopher Jones, renowned Internet marketing expert...
Recommendation: Make sure your server-side code stays server-side. Ensure your programmers work with your designers and front-end developers to keep their server-side code hidden from users (and working on the page at hand).
This means a CDN would be worthless and a surplus of requests would begin hitting a site owner’s server(s). When a site serves special content on the same desktop URL, Google says it:
strongly recommends that your server also send the Vary (User...
We don’t just mean that your AdWords numbers don’t match your Analytics data or server logs. Yet there’s a dark side to focusing on numbers, and we need to be aware of the dangers of managing our campaigns solely on a rational basis.
No serverside redirection (faster) but for advanced mobile marketing, there may be a need to design with multiple screen sizes and orientations in mind. This includes: Why Mobile Matters Jason Wells (@jasonrwells), CEO, ContactPoint, started by...
Some of my favorite features include real-time segmentation, a new bounce rate metric, ad-hoc unique visitor counts, and a new processing rules feature that makes server-side implementation tweaks very easy.
Another impact will be changing the code on your pages if you are not using GA and the other analytics program makes the required changes to the code - it still needs to be implemented on your pages, unless it can all be done on the serverside...
This approach combines person-level measurement from the 2 million person comScore global panel with server-side metrics in order to account for 100 percent of a partner’s audience. In addition, comScore has developed a proprietary methodology to...
Googlebot, for example, crawls our site and has a distinct experience, details of which are recorded in full within our server log files. Existence of 302, 304, 307, 5xx errors and other server response codes
But when networked to a server-side speech processing engine, the same clock now can tell you the weather in Paris or the closest place to buy an air conditioner. Because we're embedded in places like headset, we can bring billions of users into a...
Additionally, smaller file sizes mean less server load, which is especially important to high-traffic shopping Web sites or seasonal Web sites. There's another side to this that many people tend to ignore.
EFF proxies search requests to Google with a special CGI script on our server,
thus hiding your IP address and your Google cookie (if any) from Google's
servers. Overall, I'm much more on the side of the EFF in the debate.
The only way someone can verify a claim is if they have access to your web server. Technorati's link and unique source count includes only links currently on a blog's home page. On the right-hand side of every blog category page there's this message:
I just can't see how what you upload on your server and link to can be considered spamming the engines. When searching for my company's name in Google, it picks up a two line teaser that not only is not in any meta tag includes, but is not in the...
Simple ServerSideIncludes Tutorial. By comparing results side-by-side, it quickly becomes apparent that each search engine has its own unique view of the web. While this isn't too different from the way Dogpile used to display results, a cool new...
Query Server http://www.queryserver.com/web.htm Search against major web-wide search engines, as well as major news, health, money and government search services. The service queries WiseNut, Yahoo, Teoma and then somewhat repetitively also...
ServerSideIncludes (SSI) & File Extensions When I've investigated trouble reports, it is usually that the web server itself isn't correctly configured. Apache is popular web server software which has a special "rewrite" module that will allow you...
MoreGoogle is located on a sloooow server in Europe; be prepared to wait between clicking links and getting a response from the site. If your query is commercially oriented, and Google includes results from Amazon, MoreGoogle further enhances these...
Using SSI [ServerSideIncludes” - Nov 2003 Google Update - Google + Opera = Scumware? The Lycos Side Search browser plug-in (see http://searchenginewatch.com/searchday/article.php/2236241 gains new shopping search results.
Using SSI [ServerSideIncludes” High Rankings Forum If you use SSI, the page is created by the server, not by the browser, so there's really no difference. A panel of experts addressed these and other server-specific issues.