Server-Side Testing: Content Experiments in Google Analytics currently only allows for client-side testing. With the new Content Experiments API, developers can now run tests server-side to test experimentations with different page-dependent...
Server level (redirects, htaccess, etc. As a consultant that specializes in forensic work, I am tired of seeing shoddy SEO work that gets our m on the bad side of Google and ultimately hurts the industry I love.
Other chapters focus on site architecture and server-side issues like rewrites and redirects. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
For Google, it is recommended that you use vary server headers in cases where you are serving different HTML on the same URL. One helpful keyword density testing tool is the Side by Side SEO Comparision Tool.
Recommendation: Make sure your server-side code stays server-side. Ensure your programmers work with your designers and front-end developers to keep their server-side code hidden from users (and working on the page at hand).
This means a CDN would be worthless and a surplus of requests would begin hitting a site owner’s server(s). When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User...
Hosting could be challenging because not everyone is going to have a high-speed connection to your server around the globe. The Technical Side of Search When an English person asks a non-English person, “how are you?
Especially check for “404 page not found” issues or “500 server issues”. Generally, these can be fixed easily – in the case of a 404 error with a 301 permanent redirect or a server check for what is causing the 500 errors.
Most of the time, on-page SEO factors are easy to fix, as compared to more technical server side SEO, and as a result can provide maximum bang for your buck. A SEO site audit is a critical first step that SEOs must undertake to understand the state...
We don't use these anymore, either because there are better ways (such as schema tagging or server side methods) or because the engines they used to work on are no longer in existence or Google has explicitly told us they are not great ideas (such...
We don’t just mean that your AdWords numbers don’t match your Analytics data or server logs. Yet there’s a dark side to focusing on numbers, and we need to be aware of the dangers of managing our campaigns solely on a rational basis.
No server side redirection (faster) but for advanced mobile marketing, there may be a need to design with multiple screen sizes and orientations in mind. Driving Mobile Traffic: SEO s a recap of the information-packed session.
Redirects and server responses One thing that is frequently brought up by SEO directors or people in similar roles both in-house and agency side, is that it’s really hard to find good people. On the other side, if you’re looking for a good junior...
FREE – Domain Tools - Quick and easy access to domain information including registration, server details and location and some basic SEO information. Black Hat World: I'm not suggesting you join the dark side but these folks know a few tricks that...
Go ahead and learn everything related to technical SEO, including server-side settings, sitemaps, server response codes, rewrites, and more. Understanding both page-level optimization and server-level optimization is what makes a rounded SEO...
Some of my favorite features include real-time segmentation, a new bounce rate metric, ad-hoc unique visitor counts, and a new processing rules feature that makes server-side implementation tweaks very easy.
All they have to do is fire up a sim on a server they have already running. However, this has a rather nasty side effect- the more people who shop on marketplace and not inworld, the less reason a merchant has to maintain the cost of an inworld store.
This differs from server-side programming, which is executed behind the scenes on a Web server, typically to help create the data that gets included in the page. Developers beware, there's a new scripting language for client-side Web programming.
Many community managers come from a non-technical background so if you start with technical jargons like server response codes, faceted navigation, etc.then you will lose them. It is also assumed that you as an SEO would be working with IT or...
