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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Vendor provides server) What can you tell me about the service side of [VENDOR NAME]'s platform? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and...

  3. How Google’s Mobile Best Practices Can Slow Your Site Down

    This means a CDN would be worthless and a surplus of requests would begin hitting a site owner’s server(s). When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User...