What we need to do for measuring mobile is deep diving into serverlogs, and the above-mentioned tools just aren't digging fast enough. You don't turn off customers with a bad mobile site and lose them to a competitor.
It’s also incredibly easy to accidently assume Facebook is misreporting ad traffic if time zone differences between Facebook reporting and serverlogs are not taken in to consideration. Here’s what we assume: Limited Run looked into their access logs.
If you don’t support connections over IPv6, you will be dropping traffic without even knowing it as it won’t make it to your web serverlogs. On IPv4 connections, Baidu keeps logs user’s IP address and geographic information but they are not yet...
We don’t just mean that your AdWords numbers don’t match your Analytics data or serverlogs. One of the first things we learn as PPC advertisers is to pay attention to the numbers. We can all hold our cherished opinions about our ads and landing...
Inspect the logs. You should inspect your server. Bad neighbourhoods: Links, server, TLD. Spy On Web: Check for suspect sites on your server. There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has...
Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Server-side caching, scripting or configuration issues. Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them.
Inspect your serverlogs if you have to, but find out where your on-site navigation fails to satisfy. One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization.
I am the guy that logs your shoe size right? This therefore means that my server is the most secure server and database in all of Secondlife. However, everything to date about zFire and RedZone has been lazy, lax security on his own server included.
My serverlogs show short bursts of traffic for maybe an hour in the early morning and then not a single impression the rest of the day. Since the Yahoo & MSN Search Alliance has finalized, many PPC advertisers are just now getting familiar with...
Bing noted that you'll continue seeing traffic in your serverlogs mostly from MSNBot, but will transition to (and be completely replaced by) BingBot traffic (Mozilla/5.0 (compatible; bingbot/2.0 +http://www.bing.com/bingbot.htm) over the next few...
It is also worth noting that if you are logged in to your Google account searches you make will still show up in your web history, as that data is compiled against Google's own webserver logs, rather than a cookie on your site.
The data includes search logs, page views, page clicks, ad views and ad clicks. When I use a header checker, (have tried several) I get status 500 Internal Server Error but when I go to the page it returns status 200 OK.
You might use it if you need to:
analyze your firewall-protected content, such as an intranet;
review 5 years' worth of old server log data to analyze;
check if your site's visitors are getting "Page Not Found" (404) errors;
audit your site's...
Instead of the 18-24 months that it announced in March as the cut-off for keeping serverlogs, Google will now anonymize its search serverlogs after 18 months, according to a post on the Google Blog by Peter Fleischer, Google's global privacy...
By anonymizing our serverlogs after 18-24 months, we think we're striking the right balance between two goals: continuing to improve Google's services for you, while providing more transparency and certainty about our retention practices," writes...
It is hard to measure without direct access to one's serverlogs and even then things can be spoofed. Techcrunch reports that Digg.com is looking to sell the property for $150 million. Digg's recent discussions to sell included negotiations with...
Oracle was granted a patent which mines information about users from query logs and user profiles to retrieve recommendations for pages, expansion of queries based upon that information, and a thematic clustering of those search results.
PDF) asks for the FTC to:
order AOL to refrain from collecting or storing logs of its users' search
activity except where necessary incident to the rendition of AOL's services or
the protection of AOL rights and property, and to refrain in any...
This patent filing looks at user logs for web queries, and user feedback associated with those queries in an attempt to try to cluster the queries, and serve more relevant results in response to those queries.
News.com almost certainly logs IP
addresses when you do a search there. I covered
back in 2003
how this is standard information any web server is likely to log, including
servers at the major search engines.