This very simple plugin that substitutes JavaScript libraries called locally on your own server with Google's own CDN. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
Using it will allow Google algorithms to understand which image on your server is your preferred logo. Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema...
Server level (redirects, htaccess, etc. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.
Do you see those pages from the old site eight years ago that never got redirected and are long forgotten in a dark corner on the server? We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the...
Staging Server This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. It's the digital reflection of your brand.
If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
So while all of this heavy lifting of hitting the payment gateway, hitting the inventory server, etc.is all going on – the user is left staring at their screen wandering if anything happened. The idea of spilt testing and conversion rate...
What we need to do for measuring mobile is deep diving into server logs, and the above-mentioned tools just aren't digging fast enough. You don't turn off customers with a bad mobile site and lose them to a competitor.
Dynamic serving –same URL, different HTML via device detection on server. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture session at SES New York last week...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Estimating the projected revenue lost from server downtime to justify the modification in server configuration for a 503? Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on...
For Google, it is recommended that you use vary server headers in cases where you are serving different HTML on the same URL. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.
The Site Move tool doesn't replace the need for 301 redirects on your server or for canonical tags in your documents. A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure around...
The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...
Server-Side Code Showing Up Client-Side When checking the HTML source code, you might come across server-side code like PHP, C#, VB.net, etc.sitting in the HTML. Recommendation: Make sure your server-side code stays server-side.
In addition, a TMS allows for extreme JavaScript file size optimization, so depending on your server load, halving your JS file could effectively reduce page load time and bandwidth costs over time. As I wrote in my web analytics 2012 year in...
Note: If you are developing your site on a testing server, you will want to wait until you launch the site before activating this plugin. The .htaccess file is the first set of code the server reads before it loads any web pages.
