Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. However, YBN's advantages – lower CPCs and CPMs and less...
Compete also offered by way of advice for marketers, “There is a strategic battle going on in SERPs and every decision has a dramatic impact on results. The first and second position ads account for 1 percent each of all paid search clicks.
The chart below depicts the daily estimated number of clickthroughs for the keyword phrase “HR Software” in Google.com, Google.ca and Google.au across Page One and Page Two of the SERPs. Based on the research, data available and assumptions below...
With the demographic profile differing drastically on each search partner, not to mention the layout of the SERPs containing different amounts of ads, performance between traditional Google Search and the Search Partners can be quite different.
Next, take your keyword list and forecast for monthly CTR based on position in the SERPs. With Google continually changing the face of the SERPs to include blended and personalized results and Google's own web assets, this is hard to gauge with a...
You can also leverage the blog to push equity and PageRank over to your sales or services pages on your main site, since those "money pages" can often be "link poor" and need some added link juice and keyword relevance to goose them higher in the...
SEO Chat: Always lots of folks around to help though it's rankings in the SERPs, also add a lot of new people who may be less experience but still hazard a guess. Gives quick access to key factors such as PageRank, position, age, etc.for the site...
While we don’t know for certain what percentage of our group have signed up for a Google+ account, the data suggests that for non-logged-in users, Google+ results aren't dominating the SERPs for personal brand queries, both in terms of frequency...
Links on SERPs are like shelves in a store: Owning more shelf space, and the more varieties you have to offer, invariably will drive more sales (clicks). Because you will already own the premium position for your website for your branded searches...
Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study] What position did you come on the leaderboard? If not, let Search Engine Watch (SEW) help give you a boost! After a conference there is a lot of new information to take in, so...
You can look at the pages returned in the SERPs for the site, and you may get your answer there. Of particular interest is the Average Impression Position and the Average Click Position, as these can tell you if rankings are moving up or down over...
Although personally identifiable +1's will only be shown to people you know, you will also see general counts for URLs in the search engine results pages (SERPs) which have received many +1's. As always, we look at an ad's performance relative to...
Now that we have our basic criteria in place, time to cruise the SERPs. Taking a magnanimous position with ad copy, very light self-promotion, and targeting job titles can be a "deadeye-dick" trifecta for winning clicks.
As a result, it won't compete with you in the SERPs, but it will still get the eyeballs from their site traffic, and the links within your article will still give you the full benefit. Or, perhaps you're in a position where another site is willing...
A Surprising Journey Within the SERPs In fact, the correlation figure shown above expresses the correlation between number of brand links and position in ranking order. In this case, there's still a considerable correlation of 33 percent between...
So, despite streaming SERPs, results for every search term are still governed by the same algorithm - meaning that they are exactly the same regardless of how 'instant' they are. The gold nuggets in Rubel's position however is that Google Instant...
Redesigning and optimizing a sports website's NFL team and player pages to gain better coverage in the SERPs. My objective in building such links is to position the brand message and content, inclusive of (preferably) followed links, on suitable...
However, we'll see a greater percentage of SERPs with new ad formats and ad extensions blended into text ads, specifically: Perhaps the biggest trend in universal paid search isn't about SERPs at all -- rather, it's Google's move into display.
After all, there's no guarantee that news or video results will appear in your SERPs. If recommendations haven't been implemented, then the potential impact on SERPs becomes much greater. If your paid listing is converting better than your organic...
Whereas “bid” used to equal any given ad’s position on the paid SERPS, now the ever-imposing “Quality Score” (Q-Score) + “bid” equals position. The Q-Score impacts the cost of placing your ads higher on the paid SERPS.
