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  1. How to Dominate the Entire First Page of Google

    While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a...

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is an...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic from organic search can increase due to improved position in search engine results pages (SERPs).

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Forget the folks who appear in the SERPs, your competition is other marketing channels, technical projects, and drains on financial and human resources. Ensure page goals, action based goals and ecommerce tracking (if applicable) are in place, and...