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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How to Dominate the Entire First Page of Google

    While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Dwell time is the amount of time between a user clicking through a search result in the SERPs, visiting a page, and then clicking back to the search results. There are several ways to run a Top Landing Pages Reprt from Google organic in Google...

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs. Users have complained that the real estate given to organic search results has shrunk, yet they...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting...