I enjoy that Bing has made strides to include Facebook into SERPs and think this will become a pivotal play in gaining market share and creating a better SERP experience. As the integration of search and social powers ahead, you should optimize...
For the longer tail terms, if you have top 3 rankings you are likely sucking all of the value out of the SERPs that you can so there is no need to dedicate a lot of time there. Now you have a whittled down list of terms you already get traffic for...
Josh McCoy wrote a great article earlier this month about internal linking. Based on the best practices laid out by McCoy and others we gathered from industry sources, we evaluated the websites’ internal links for how well they comply with several...
While many of us do a good job staying tuned to SEO to help garner an optimized Google SERP presence, many sites still don't take advantage of the needed steps to gain an edge in Google's SERPs. Once upon a time, search engine results consisted of...
They are considered more a microformat that allows you to provide a markup of data within your site content that will give Google the ability to present it in SERPs alongside your site listing(s). Once you have a good understanding of the potential...
If anything, Google is forcing SEOs to get out of the bot-minded mentality and think about what types of sites should be in the SERPs – those that provide a rich-meaningful user experience. I can’t tell what is worse, staying away from a fast food...
The Slippery Slope of SEO by Josh McCoy Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of...
At first I sat stumped wondering why I had prided myself in "ethical SEO" and was still feeling the pain of the algorithmic updates meant to clean up SERPs. Interestingly enough, when I first researched the algorithmic updates and viewed SERPs with...
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Google Spamming the SERPS, Again. Google is altering the appearance of a site's title as it appears in the SERPs. Bing is rolling out a new "tiles" feature in its SERPs.
In the SERPs you'll find many sites that make the great mistake of not creating a hierarchal flow to their site, less than optimal keyword usage in page names, and ill-advised variables in URL strings.
SEO Factors for 2011 by Josh McCoy It can also be used to support your rankings in the SERPs. The Year of Social SERPs, Bing Instant & Social Search by Brian Goffman Here's a recap of this week's columns and news stories for the week of Jan.to 8...
Google doesn't provide cool new features in Webmaster Tools, Analytics, and the SERPs because they want to make a webmaster's day. This is Google's way of saying we are watching who clicks in SERPs. Recent Google SERPs now feature the absence of...
In "SEO the SERPs and Your First Impression," I emphasized the importance of creating a great first impression for searchers in the hope of driving traffic to your site. This is achieved through a concerted effort to create relevant content for all...
Two main site elements -- content and inbound links -- need to be spread evenly across a site looking for success in the SERPs. It seems Google may be performing CTR analysis with your internal pages.
Thanks to Josh McCoy for his detailed report on this. Recent changes to Google's algorithm have been showing internal pages in the SERPs where home page listings once held the spots. So I figured I'd give a little overview of recent actions and...
Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy Duplicate content can keep you out of the SERPs. Calling it the unfolding of a new era of social search, Bing this week revealed big changes to their search results.
Identical meta descriptions indicate you don't give a darn about informing and persuading a potential site visitor in the SERPs. Many webmasters assume that identifying on-site content duplication is a no-brainer.
Even worse, you next discover that the top ranking pages are now non-existent in the search engine results pages (SERPs). Much like the robots.txt file, this tag can do a lot of damage in the SERPs for your SEO campaign.
These pages often rank well in long tail SERPs. You don't want a search engine deciding to rank one of your site's top terms in the SERPs if the majority of the site doesn't speak to your intended keyword theme.
This can often be overlooked as many might not check SERPs and assume that any traffic referred from "keyword x" was drawn from the "x keyword-targeted page. These professionals take to heart the look and feel of site templates, content messages...
