Yes, links do still have a roll in the SERPs. I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin). All too often we see SEOs that talk about search engine...
Visibility in SERPs courtesy of SearchMetrics Essentials Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links...
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page.
It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value rank spam, and bubble up content of value.
SERPs do fluctuate a lot though, and depending upon other factors like whether you're logged into Google, results can vary. If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner...
Track new page performance in the SERPs. If a page 1 ranking isn't achieved (which is more likely), apply off-site SEO promotion in the form of link building, content marketing, social media, syndication, RSS, guest blogging, infographics, and...
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. As a result, social signals will continue to exert influence on SERPs, and SEO techniques will have to be applied to social properties.
Bing was especially proud of their ability to integrate social activity (Facebook) into the SERPs, an important feature they point out that Google has not been able to achieve. Since Knol pages included personal opinions of the author, criticism...
Sometimes all the social activity helps you rise in the SERPs, hopefully leading to more links/clicks/conversions. I don't necessarily think that it's harmful, but considering some of the MySpace profiles that rank, you'd probably be much better...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Google adoption big brands in search featured in SERPs changes to Google AdWords in 2012
The Google SERPs will become increasingly full of non-organic placements and competition for remaining top spots will be fierce. Increased Inclusion of Rich Snippets in SERPs Most link building campaigns consist of building or acquiring contextual...
Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web pages that could rank in your branded SERPs. Social media is often much quicker to indicate...
Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. The traditional business model is changing thanks to social media communities and social conversations.
I enjoy that Bing has made strides to include Facebook into SERPs and think this will become a pivotal play in gaining market share and creating a better SERP experience. Social media plays a role in today’s effort to rank well in search results.
SERPs now not only include blue links but also images, video, places, and news, among others. It gives you more visibility into how different content types are doing on the SERPs Social is a productive channel since search engines increasingly rely...
Fiction: "My site dropped 8 (or 12 or 18 or .positions in the SERPs – I've been penalized! Social Media Fiction: Social media is the new SEO. Social media is simply a channel! For instance, if you have pages that don't appear in your navigation...
This means concentrating SEO efforts on keywords and corresponding documents that rank in the “sweet spot” of the search engine results pages (SERPs), which for us is anything ranking in positions 5 through 15.
Just look at the way the SERPs have changed recently. The growth of social media and the links between content and social and search engine results has changed. Auditing goes way beyond just looking at online metrics such as traffic, links, and...
Instead, focus on raising your visibility wherever you can get converting traffic, and focus on making sure that when someone clicks through from the SERPs, you can keep there until they convert. Buy links unless they're nofollowed and can send you...
