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  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Knowledge Graph can take away clicks, but only if the information in there is...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing...

  3. Your SEO Competition Isn't Who You Think It Is

    Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs. By segmenting keywords into "furniture" and "apparel" segments, the retailer can clearly see that their competition...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google Adds Car Shopping Results to Knowledge Graph The second change is the addition of vehicles to Google's Knowledge Graph. The new vehicle Knowledge Graph is currently available in the United States on Google.com.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Authorship, which brings your body of content together, will play an...