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  1. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. Bing and Yahoo organic search data is available (unless the engines are...

  3. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. AdGooroo (disclosure: I work there) addressed these questions in...

  4. How To Use HTML Meta Tags

    How to Get More Clicks in Google's Evolving SERPs Rich Snippets for Apps: A New Way to be Seen in SERPs While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a magic...