It is a good indicator of trust of the site, quality of the link profile, user behavior and likelihood of a domain ranking higher up in the SERPs. As keywords move up in the SERPs to reach the tipping point for click-through rate and outreach...
By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages), which in turn helps those pages perform better in...
Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Schema.org and rich snippets reflect the structured way in which this data is now being presented in the SERPs.
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. The quote involves Google Glass, the latest hot item from Google X:
For example, if you have content that gets a great CTR but is ranking on Page 2 of the SERPs, you could build some links to that page in order to bump it to the first page. It's important to remember that "rank for" means showing up in the SERPs...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Everyone loves to speculate on Author Rank and its effect on the SERPs long term. How would Google get this needed digital signature? To add to the hype, people are completely misunderstanding all of the signals Google is putting out about...
While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a...
Kris is all over the SERPs for that phrase. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Matt Cutts (Google, webspam) If you've completed all the SEO basics of personal...
Getting to the top of those SERPs is going to depend upon the keywords you have on your listing. You have the option of signing in with your Yahoo ID, through Google or through Facebook. Luckily, there are several options – including Google+ Local...
By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. Search engines practice good pagination practices as well, so take a page (or a post...
Twitter is full of people commenting on the new Penguin 2.0, and there should be more information in the coming days as webmasters compare SERPs that have been affected and what kinds of spam specifically got targeted by this new update.
In June 2011, Google introduced author information in the SERPs. The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search...
Yes, links do still have a roll in the SERPs. Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase rankings. I was reading some articles lately about unnatural links...
You can easily see this displayed in the SERPs when the listing includes "liked by {friend name here}". With Graph Search, I've unfortunately seen surrounding towns throw off the SERPs. Just like Google's algorithm, some of the factors carry a lot...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Google has experimented with seven results on many SERPs since last summer. Starting last week, Bing began changing up their search engine result pages (SERPs). Bottom Line: Dynamically Sized SERPs There's a reason for that.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Visibility in SERPs courtesy of SearchMetrics Essentials The sunsetting of Google Reader forced me to find out… I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but...
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
