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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Then Google would surface that page in the SERPs. If you do, users will be unhappy, they will bounce off your site back to the SERPs, low dwell time will ensue, and Google will pick this up. And there’s a chance that many of those users are popping...

  2. The Evolution of SERPs and User Behaviors

    SERPs in 2005 Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. SERPs in 2014 Last month, Mediative released a new eye tracking study showing the evolution of...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.