And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Starting last week, Bing began changing up their search engine result pages (SERPs). Google has experimented with seven results on many SERPs since last summer. Bottom Line: Dynamically Sized SERPs There's a reason for that.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
Visibility in SERPs courtesy of SearchMetrics Essentials But have you ever thought which of those sites statistically provides the best content? Or have you ever wondered if what people on these sites write about ever really changes?
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
Google may employ more than 200 different signals when determining SERPs, but links still carry the most weight. Some of the same activities that were responsible for ascending to number one in the SERPs are now responsible for manual penalties.
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Unless you've had your head under a rock you've undoubtedly heard the...
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. Every search marketer knows Google dominates in U.S.search...
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Search engine optimization (SEO) has changed dramatically over the years and will continue to change.
Although SERPs are still a good indicator of success, you cannot judge overall success by these metrics alone. To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of...
Since there are only 10 seats at Google's first-page table (less if you count the growing pervasiveness of Google's 7-result SERPs), the competition for core keywords is fierce. Rankings were easier to attain, competition was lower, and it was...
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Google+ is the future of search. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. Building identity around top content is now an integral part of a strong digital marketing strategy.
Google Seller Ratings is the obvious way Google could influence merchant rankings in SERPs. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants.
It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value rank spam, and bubble up content of value.
Google has also been testing out an addition to the SERPs. This is how you get your profile picture to show up in the SERPs. Google suggests a responsive design to encourage a better online experience (and they'll give you a boost in the SERPs if...
SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from data collected since Google rolled out the new layout. Among the more interesting conclusions: result SERPs can actually become 14-result SERPs when Google...
SERPs do fluctuate a lot though, and depending upon other factors like whether you're logged into Google, results can vary. If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner...
