It is a good indicator of trust of the site, quality of the link profile, user behavior and likelihood of a domain ranking higher up in the SERPs. As keywords move up in the SERPs to reach the tipping point for click-through rate and outreach...
By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages), which in turn helps those pages perform better in...
Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Schema.org and rich snippets reflect the structured way in which this data is now being presented in the SERPs.
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. Local link building is too often overlooked within link building campaigns.
It's important to remember that "rank for" means showing up in the SERPs – not necessarily actively attracting traffic (yet). For example, if you have content that gets a great CTR but is ranking on Page 2 of the SERPs, you could build some links...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding...
While this ad type rarely shows in the SERPs for brand terms today, it's extremely likely that it will in the near future. While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a...
Kris is all over the SERPs for that phrase. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
Getting to the top of those SERPs is going to depend upon the keywords you have on your listing. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your...
By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. Publishing blog content on a regular basis can provide an organization with a number...
On the hunt for more information from Facebook on this new change, we encountered some inconsistent info in the SERPs. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to...
Twitter is full of people commenting on the new Penguin 2.0, and there should be more information in the coming days as webmasters compare SERPs that have been affected and what kinds of spam specifically got targeted by this new update.
In June 2011, Google introduced author information in the SERPs. The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search...
Yes, links do still have a roll in the SERPs. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
You can easily see this displayed in the SERPs when the listing includes "liked by {friend name here}". With Graph Search, I've unfortunately seen surrounding towns throw off the SERPs. I'm glad Facebook launched Graph Search, since I often joked...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Starting last week, Bing began changing up their search engine result pages (SERPs). Google has experimented with seven results on many SERPs since last summer. Bottom Line: Dynamically Sized SERPs There's a reason for that.
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
