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  1. Online Newsrooms Grow Up, Go Social, Get Optimized

    Measure the Love: Google Analytics The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to...

  2. Is Agile Marketing the Future of Search in 2013?

    Measure If you can closely measure the impact of a tactic on a small scale, and prove a point that if you do X, this Y happens, then you can make data-driven, strategic decisions on whether you'd like to roll this out more heavily across your...

  3. The Social Connection between Google Panda and Google +1

    Many SEOs will reaffirm the strong relationship between user experience and high-ranking content, which was somewhat of a challenge for Google to measure in recent years. Recent news indicates that Google has pushed the Panda to regions outside the...

  4. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    WAA is an organization created to measure, collect and analyze internet data for the purposes of understanding and optimizing web usage. Clay workshop is appropriate for both technical and marketing staff and offers strategy and tactics necessary...