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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    You, the uninformed and impulsive buyer, provide the first- and last-click conversion that too many marketers use to measure the success of their efforts. To evaluate each channel and campaign based solely on last-click conversions is not only...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Exclusive videos for a publisher’s Google Catalog can include promotion catalog-only sales, cross brand promotions, tutorial videos on how the measure oneself for catalog sizing, etc. On the tablet version there is a way to put catalog pages into...

  3. Is Agile Marketing the Future of Search in 2013?

    Measure If you can closely measure the impact of a tactic on a small scale, and prove a point that if you do X, this Y happens, then you can make data-driven, strategic decisions on whether you'd like to roll this out more heavily across your...

  4. Search Engine Watch Redesign Breaks Records

    However, to measure the success of a fluffy objective such as “create a more attractive and engaging website” we had to split the project into sets of editorial and business goals, shown below: Now, I am pleased to share all the results with you...

  5. The Social Connection between Google Panda and Google +1

    Many SEOs will reaffirm the strong relationship between user experience and high-ranking content, which was somewhat of a challenge for Google to measure in recent years. Recent news indicates that Google has pushed the Panda to regions outside the...