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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Because AdWords attribution models only include paid search touchpoints, there's a part of me that says: nothing. If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage...

  2. Bing Denies Censoring Search Results, Blames 'Glitch'

    As part of our commitment to GNI, Microsoft follows a strict set of internal procedures for how we respond to specific demands from governments requiring us to block access to content. First, Bing does not apply China's legal requirements to...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We'll break down sorting and filtering in the next part of this series, outlining one or two more tips you may not have known. Summarize Data: The First Step, and Often First MIstake The very first thing you must do is make sure the data is...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If you are on the client-side and this is not in place, initiate it as part of the requirement with your agency. Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    So, without further ado, let's hop into our 10 event examples so you can see how to use each part of a custom event to give you some solid ideas about what to tackle first on your own site. Google Analytics push: The "_gaq.push()" part of the code...

  6. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Broken link building can play a valuable part in most people's link building strategies. More about working at scale later but first let's look at what makes broken link building attractive to in-house teams, solo consultants and agencies.