SEO News

Series Editor Note

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This first series of segments is one of my favorites given that I work mainly in lead...

  2. Review of Qwaya's Self Service Facebook Advertising Tool

    Editor's Note: This a guest post written by Hayden James. Anyone who has tried to put up a series of ads with different images and copy, targeting various demographics, compared bidding prices and tried to analyze the performance of each individual...

  3. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    It has to do with a long rant full of cursing that my editor would only have to remove anyway. Note to Universe: please do this earlier in the week. Please note that I don't have a Google+ account (I blocked all invites after the first half dozen...

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Editor's note: After a summer break in transmission, we're bringing back our off-beat Saturday column, permanently. As our Second Life columnist, Avril Korman, eloquently wrote in her series of articles which presented an outsiders guide to Second...

  5. You Can't (NOT) Afford to Invest in SEM Analytics

    Editor's Note: This article has been modified since its original publication, as figures originally stated for ROAS were incorrect. The end result is the same: a complex e-commerce transaction, with so many variables -- such as rates, availability...