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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  3. 4 Steps to Take After a Google Manual Penalty is Removed

    Google's computers determine the order of our search results using a series of formulas known as algorithms. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a...