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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped Remember, if you want a separate, unique experience that incorporates your existing desktop experience, but is specific to mobile users….then, you may not want to...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. The link that you earned should be relevant to the overall context of the page which...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...