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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped Remember, if you want a separate, unique experience that incorporates your existing desktop experience, but is specific to mobile users….then, you may not want to...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage that receives the link. The link that you earned should be relevant to the overall context of the page which...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. As Google continues to add social signals to the algorithm...