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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Or maybe there was some type of secondary update, separate from Panda. In this case, the body of the page wasn't copied in its entirety. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. As Google continues to add social signals to the algorithm...