Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. However, the reality is that Google once again has forced the hand of many SEOs and in particular tool providers.
One SEO will say black hat is wrong; the other will say it is just a tactic. In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret...
All that being said, there are many legitimate SEOs with as many legitimate uses for black hat SEO tactics, because it’s just a tactic, that when done right can equal quick gains for clients. Not all SEO professionals choose white hat as some...
For the black hat link builder, the lesson to take away from this is obvious: stop doing that. Many SEOs focus on trawling competitors' links for sites that could also link to you, but really getting into their profile can also tell you a lot about...
The majority were for obvious black-hat tactics. Though Cutts did hand out a spanking for SEOs who buy or sell links: “There are people who continue to sell links, although they don’t do any good, and that’s part of how SEO has a bad reputation.
Penguin is aimed to remove web spam and combat what they view as black hat. I think this will – in the long run, make us all better SEOs – and better Internet marketers. It has been a while since I last touched up on the topic of Change...
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of...
If the company refuses to release this info, that means they are either hiding something that they don’t want you to find out, such as black hat tactics or they really don’t have much to show you. The purpose per Google was to catch excessive...
Or is it just that whole black hat/white-hat thing? Is it because most SEOs taught themselves or have their favorite teachers? Try and deny it, young SEO. Search Engine Optimization: SEO Wars This is the earliest mention of SEO wars I could find...
Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency or by some black hat SEO magician that it’s OK to use tricks. As an in-house SEO, thinking of how to create value for...
Best Black Hat SEO across the whole of the web? In particular, he has an axe to grind with so-called SEOs who attribute all their success to their own efforts rather that understanding and acknowledging that rank changes can just as easily happen...
What do black hat SEOs eat on Thanksgiving? Black hat SEOs have made a living exploiting them, paying the price, and continue on repeating the process. Why do white hat SEOs always live in a good suburb?
Now that’s black hat creativity adapting to a changing marketplace! Using SEO as an example, Angie Schottmuller, founder of Interactive Artisan, highlights five key areas in which SEOs can collaborate and combine left and right brain thinking by...
Best Black Hat SEO across the whole of the web? The best script overall, as judged by Linkdex and SES, will be announced at the black hat / white hat event on 20th March, and will receive an iPad 3 And look out for the Black Hat / White Hat event...
For many a year we have seen white hat vs.black hat debate. In 2012 it could be that we will see a new argument – perhaps inbound marketing vs.black hat social media? Google’s SSL changes are driving many SEOs to change and adapt the way they work...
Ideas like certification failed in black hat/white hat debates (which is an entirely different issue from delivering value). As SOPA protests, largely driven by social media rage on around the web, another influential player threw their hat in the...
White hat SEOs are called to a higher purpose of serving up quality content that web visitors would value, while [dark side] black hat SEOs are instead focused solely on the power of search rank, leveraging any tactics necessary to achieve it.
Now I know you’re going to have your hands full delivering coal and stuffed pandas to all the black hat SEOs – you know, the ones that are doing their best to damage the reputation of SEO for their own shortsighted gain, but if you could see your...
Upon entering, SEOs had to choose between a black or white cowboy hat, and, interestingly, many were conflicted. Since a definitive line between black hat and white hat doesn't really exist, many SEOs are left with somewhat of an identity challenge.
I just re-emerged to the world of the living from a week of sessions at Black Hat and DEFCON conferences here in Las Vegas. All of these black hat/hacking techniques and vulnerabilities can affect your website rankings, site traffic, and conversions.
