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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). SEOs are also still focused on the business impact of the keyword (90 percent...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    I'm not a single mother and, to be honest, I haven't found a simple trick that enables me to beat enterprise SEOs. Stop. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself.

  3. Matt Cutts: Using Article Directories for Links? Just No

    SEOs largely abandoned article directories many years ago, but there are still new webmasters who see the opportunity, think it's a great idea, but don't realize the implications of it. If you've worked in the SEO industry for more than a couple of...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    With it, they’ve introduced two new features SEOs should find quite interesting: live rank factors and a new link prospecting methodology. Live Rank Factors Offer Greater Transparency for SEOs This allows SEOs to compare and benchmark competitor...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better results than the industry average.

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    It was in the previous version, 4.1, dated March 29, 2013, which has been shared among SEOs for several months, but not publicly reported on. In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Overall, it’s a good change as its time SEOs start looking at marketing holistically and start looking at all the "Digital Marketing" channels as one. BT: As they say in Hollywood, the show must goes on, so we SEOs need to look at life beyond...

  8. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Of most interest to some SEOs is that Google is looking at softening Panda. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the...