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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It's also a huge help for SEOs who want to work with all of the above. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only for SEOs but for "inbound and outreach marketers, advertising...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Finally, these findings are organized with a client deliverable structure that is unfamiliar to non-SEOs. There isn't an SEO in existence that doesn't love crawling a site. There's something undeniably powerful in clicking a button and having all...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). SEOs are also still focused on the business impact of the keyword (90 percent...