Moving forward you can use a tool such as the SEOmoz Competitive Link Finder to find potential linking options to help even the score. Competitive analysis should also take a position of high importance.
And based on Josh McCoy's findings about sites that got bit by Panda, which he wrote about in "The Slippery Slope of SEO," a small number of higher quality inbound links can prove more valuable than several low value links.
The Slippery Slope of SEO by Josh McCoy Headsmacking Tip #18: Use Discussion Search as Competitive Intel - SEOmoz UGC Gets an A+ on Google Test with Panda Update - SEOmoz Defining Your True Competitors - SEOmoz
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy SEOmoz Headsmacking Tip #17: Use Your Bio as an SEO Advantage - SEOmoz SEOmoz Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by...
A review of the SEOMoz Competitive Link Finder shows many similarities between JCPenney links and other SearchDex clients such as Old Navy and Best Buy to name a few. Google's penalization wasn't a big surprise to seasoned SEO veterans, considered...
Designing an SEO Friendly URL Structure by Josh McCoy How Organized Spam is Taking Control of Google's Search Results - SEOmoz SEOmoz Here's a recap of this week's columns and news stories for the week of Jan.to 29, as reported by Search Engine...
Funneling your Traffic into Conversions by Josh McCoy The Effect of Activating Google AdWords Sitelinks - SEOmoz An Experiment for a Cause - SEOmoz Google Places SEO: Lessons Learned from Rank Correlation Data - SEOmoz
Diversifying Your SEO by Josh McCoy Using Canonical Tag to Get More Than One Anchor Text Value - SEOmoz Here's a roundup of this week's columns and news stories for the week of Nov.to 12, as reported by Search Engine Watch, as well as search news...
Your Evil Twin: Identifying and Managing Duplicate Content by Josh McCoy Ranking for Keyword + Cityname in Multiple Geographies - SEOMoz Calling it the unfolding of a new era of social search, Bing this week revealed big changes to their search...
Moving forward, you can use tools to monitor duplicate content such as setting up a campaign in SEOmoz Tools to continually assess content duplicity on your site as well as maintaining a monitoring presence within your Google Webmaster Tools account.
