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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. How to Use this Segment: Apply this segment to your SEO reports to look at keywords...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs. SEO professionals bring an understanding of the web marketing focus.

  3. Google as Your Identity Provider: Where Are We Now?

    Instead of me giving a birthdate as I would today, my Identity Provider, who holds that piece of verified data about me and is also trusted by Pandora says, “Hello Pandora! NSTIC was designed to eliminate the password “issue” by replacing passwords...

  4. Black Hat SEO: Killing Your Competition With Google

    It would then be quite easy for the attacker to report your website, claim they have attempted to contact you and before you know it your hosting provider has shut down your service or Google has deindexed your content.