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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. While much of the ground work has been laid for perfecting paid...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Most business owners don't understand how SEO works and, quite frankly, could care less.