In one of his last columns before I took over, William Flaiz shared his thoughts on search shifts and predictions for 2009. Overall, William did a pretty good job with his 2009 predictions. Companies like Enquisite are trying to not only track SEO...
I'd like to thank William Flaiz for the kind words in his last article. Though I live mainly in the SEO world, to me search is search. Don't compartmentalize your approach because you have a paid search team and an SEO team.
The Best of Outsourced: 10 Greatest Hits SEW EXPERTS: OUTSOURCED William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
The Best of Outsourced: 10 Greatest Hits SEW EXPERTS: OUTSOURCED William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
I feel it's time to turn the column over to someone with a strong agency background who can expand the level of SEO insight I strive to offer. Asia Pacific and Australia have also started making big strides in SEO.
How do you report the success of SEO without rankings data? What's SEO Without Rankings? While a site appearing on page 20 of the search results will never receive the same attention as a site on page one, Google is collecting more information on...
ROI on the Prize for SEO Again, the economy will dictate scrutiny of every marketing dollar spent, and clients are going to want to know ahead of time what they can expect from their SEO programs. ROI will no longer be a "nice to have" for those...
In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.
SEO Went Mainstream After the roller coaster of a year SEO has had, there's room for a little of both. While this wasn't even an SEO consideration in the past, I've seen several RFPs this year and fielded questions from clients specifically around...
In today's Outsourced column, "Revisiting My 2008 Search Predictions ," William Flaiz looks back to see whether he truly had his finger on the pulse of what's trending in SEO. It's that time of year to look back and see what predictions came true...
SEO efforts can gobble up an entire top results page with universal listings if left unchecked. Variety in the search results gives us multiple opportunities to rank and gain new listing visibility. And the universal results appear in their...
Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Agency.com Laying the foundation for in-house SEO success, long-term cost savings, gaining project support at the...
Explain what SEO changes will do in the short-term and how the site will perform in the long-term. Consider building out an ROI model in the strategic planning stage -- though these can be tricky to construct for SEO.
In today's SEM agency issues column, "Great Expectations: How to Communicate SEO Value," William Flaiz points out that communicating the value your search program provided is not to be taken lightly. Even after you've won the client's business and...
We can tame universal search if we address it from all fronts: SEO, paid search, social media, Web development and user experience design. The functional benefit of news articles creates a demand for a new relationship: one between the SEO team and...
SEO recommendations must be included at every step of the design and implementation process. Prioritize SEO recommendations, as clients don't often reach a 100-percent implementation rate. Make sure that the big SEO changes get done.
As marketer first and search marketer second, I'll explain the entire funnel, noting how SEO should interact with other online campaign components. This is done across all marketing components and requires the coordination of SEO, paid search, user...
Before the middle of 2007, the SEO landscape was relatively simple (OK, not simple, but certainly manageable). After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web.
In today's SEM agency issues column, "The Universal Mastery of Video Content," William Flaiz walks you through the proper way to optimize video content for universal search. After all, it wasn't too long ago when universal search rocked the world...
If you're thinking about buying links for SEO purposes, do so sparingly and slowly. If you haven't noticed, it's an election year, and all of the ceremony and pomp has me thinking about the power of endorsements.
