SEO News

Seo William Flaiz

  1. 5 Search Topics You Need to Discuss with Your Client

    I'd like to thank William Flaiz for the kind words in his last article. Though I live mainly in the SEO world, to me search is search. Don't compartmentalize your approach because you have a paid search team and an SEO team.

  2. The Best of Outsourced: 10 Greatest Hits

    I feel it's time to turn the column over to someone with a strong agency background who can expand the level of SEO insight I strive to offer. Asia Pacific and Australia have also started making big strides in SEO.

  3. Search Shifts and Predictions for 2009

    ROI on the Prize for SEO Again, the economy will dictate scrutiny of every marketing dollar spent, and clients are going to want to know ahead of time what they can expect from their SEO programs. ROI will no longer be a "nice to have" for those...

  4. SEW Experts: Search Shifts and Predictions for 2009

    In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.

  5. Revisiting My 2008 Search Predictions

    SEO Went Mainstream After the roller coaster of a year SEO has had, there's room for a little of both. While this wasn't even an SEO consideration in the past, I've seen several RFPs this year and fielded questions from clients specifically around...

  6. SEW Experts: Revisiting My 2008 Search Predictions

    In today's Outsourced column, "Revisiting My 2008 Search Predictions ," William Flaiz looks back to see whether he truly had his finger on the pulse of what's trending in SEO. It's that time of year to look back and see what predictions came true...

  7. Universal Search Should Be a Plus

    SEO efforts can gobble up an entire top results page with universal listings if left unchecked. Variety in the search results gives us multiple opportunities to rank and gain new listing visibility. And the universal results appear in their...

  8. Why Retailers Should Be Day Trippers to SES Chicago

    Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish Jonathan Ashton, VP of SEO & Web Analytics, Laying the foundation for in-house SEO success, long-term cost savings, gaining project support at the...

  9. Great Expectations: How to Communicate SEO Value

    Explain what SEO changes will do in the short-term and how the site will perform in the long-term. Consider building out an ROI model in the strategic planning stage -- though these can be tricky to construct for SEO.

  10. Universal Search: The (War) Elephant in the Room

    We can tame universal search if we address it from all fronts: SEO, paid search, social media, Web development and user experience design. The functional benefit of news articles creates a demand for a new relationship: one between the SEO team and...

  11. The Organic and Paid Balancing Act

    SEO recommendations must be included at every step of the design and implementation process. Prioritize SEO recommendations, as clients don't often reach a 100-percent implementation rate. Make sure that the big SEO changes get done.

  12. The Universal Mastery of Video Content

    Before the middle of 2007, the SEO landscape was relatively simple (OK, not simple, but certainly manageable). After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web.

  13. Would You Endorse this Web Site?

    If you're thinking about buying links for SEO purposes, do so sparingly and slowly. If you haven't noticed, it's an election year, and all of the ceremony and pomp has me thinking about the power of endorsements.