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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Ted Prodromou: Personally, I see SEO evolving into...

  4. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. The SEO Starter Guide is filled with Google's advice on best...

  5. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. All the training in the world is worth nothing if people don’t understand and value the...

  6. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    Additionally, we SEOs are often asked to use services that are inherently unsafe and easily compromised, according to the security experts at these two conferences. I say I “belonged” not because I am a hacker or have a background in hacking, but...