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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Get SEO Training from Shari Thurow at ClickZ Live New York 2014: A qualified technical SEO can take a blog template and make it better for both searchers and search engines. SEO is more than crawler-friendly URLs.

  3. 4 Critical Elements of a Successful Content Marketing Team

    This means that the best SEO pro for your content strategy have a broader understanding than "typical SEO training. The SEO Pros In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad...

  4. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. Some businesses may have to provide more training...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  7. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Even after findings are uncovered, it takes a while for the SEO community...

  8. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Hummingbird, Panda t impact SEO that much, he said, despite the many blog posts claiming otherwise. Matt also says negative SEO isn’t as common as people believe and is often self-inflicted. Google is also working on machine learning and training...

  9. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. The days of the SEO silo are over. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal...

  10. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Convincing the CEO of the importance of social media may require you to Sell SEO to the C-Suite. Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have on the brand.

  11. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can work at scale using tools such as the bulk checker from Majestic SEO and tools from ahrefs. For the last few months, I've been working on developing a training program with one of the masters of broken link building, Garrett French.