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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and backlinks to a particular piece of content.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more. Content marketing is closely aligned with PR, both of which are closely aligned with SEO and all other forms...