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  1. The Evolution of SERPs and User Behaviors

    Action words at the beginning of your title tag Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking.

  2. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). More often, you are engaging in an omni-channel...