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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    OK, here's where the controversy may kick in, because not all SEO professionals are in agreement. And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    He started with SEO diagnostic principles and explained that you need to be both proactive and reactive when monitoring SEO. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Let the community manager and the SEO team work together to jointly pick the audience to target, with advice from the PPC teams. Suspending math rules for a second, the synergies between SEO and social media working together (if done properly) can...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Optimize your global teams to focus on SEO signals. SEO isn't something you do. Global and Mobile SEO Mobile and SEO Siloed teams get us siloed messaging. Clearly, content has become the catalyst that has driven a dramatic rise in the importance of...