A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview:
In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO agencies. Our SEO work and online marketing has meaning and that meaning has instilled a great...
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in...
I received an email last week from a student in my SEO class at Georgetown University. It's a sad state of affairs that in some in-house positions, if the SEO has not made a name for themselves within the company, then their voice may not be heard...
If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context...
SEO Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals – some proven and some "SEO nerd speculation. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites...
A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. SEO SEO by the SeaGoogle has been granted a new patent, "Determining relevance scores for locations. AllFacebookA look at the favorite activities, brands, movies, music...
And while there have been many examples of this being badly executed, with lots of site owners and SEO professionals complaining of injustice, it is clear that web spam engineers have collected a lot of information over recent months and have...
Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on feature and promotion planning, but SEO remains the ugly...
SEO 101 Besides being scary, outreach teams are a breeding ground for inefficiency and poor practices. Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no...
Integrating your content and SEO process provides you with learning, scale, and efficiency across content and SEO teams. As an organization you can coordinate content creation across SEO and editorial teams to ensure the content turns is optimized...
Social signaling for SEO. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. Sanchez will describe how SAP has put in a social media organization, tools...
Your domestic SEO program is progressing well. I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed. Instead, focus on regional resources that can dedicate a significant portion...
In "SEO Revelations for 2013", I wrote this about rel=author: "This will be the big new ranking signal for 2013". Bear in mind what I said about lean content marketing teams in October 2012: Within search results, information tied to verified...
I remember attending my first few SEO conferences and listening to women like Anne Kennedy, Christine Churchill, Jill Whalen, and Dana Todd school the men on SEO. All the SEO Chicks, Debra Mastaler and Jane Copland.
Social SEO Improved Search Rank 5. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR...
Educate the PR and SEO Teams When SEO and PR teams are working in-house, the communication flow can be a little easier if they work together, but too many SEO and PR departments have independent strategies and as a result there are missed...
Recruitment is a make-or-break activity for SEO teams. There is a ton of advice on how to recruit the right people to your SEO teams: Get to know people on a similar level to yourself in other SEO teams; they could let you know when positions are...
As in-house SEO professionals, it's essential for you to not just work with other marketing teams but also learn new skills like PPC, usability, or social media, and adopt new tactics like retargeting.
