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  1. Writing Your Way to the Top of Search and Social Results

    When Facebook finally admitted that organic reach was down for many businesses, they explained why by pointing out that Facebook is dedicated to show only the highest-quality content and reducing the amount of spam-like content in the newsfeed.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    SEO professionals will blame Cutts for whatever the next commonly known SEO technique that gains mass popularity that ends out being targeted by the spam team. And people are moving on to viable SEO techniques that have yet to be targeting or that...

  5. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals who live by a "don't report spam" motto when it comes to competitors playing dirty. Marbach's blog post was then posted to Hacker News where...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. OK, here's where the controversy may kick in, because not all SEO professionals are in agreement. There was a time when web copy written primarily for users or...

  7. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts said that when spammers are posting about wanting to do him bodily harm, he knows his spam team is doing their job well. Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial...