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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  2. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. You can also look at Advanced Segments (e.g.organic traffic, visits...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Now don’t get me wrong, backlinks are still important to organic search and should continue to be reported on, but social signals also deserve ongoing focus and integration into an SEO strategy. SEO is the ongoing process of understanding a web...

  4. Nomenclature: The Industry Case For and Against SEO

    Any investment in SEO can be wasted by an algorithmic change by the search engine and search engines understand that every organic click represents lost revenue," Epstein said. Almost every change we've seen to search engine results pages has led...