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  1. The Rise of the User Experience Marketer

    Search marketers have improved their reputation as we’ve all worked to put the dark days of SEO behind us. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO. Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make...

  3. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  4. Writing Your Way to the Top of Search and Social Results

    Make it a best practice to invest in educating writers, content creators, and even your public relations team with basic SEO training. Utilize reliable SEO resources that offer free guides, content, and tutorials on writing for SEO; these...

  5. Scaling SEO Across Your Enterprise Business – The Human Element

    With these three steps in mind, you can begin to build the foundation for your organic search program, and start to manage SEO like a pro – no matter what size business you have. Whether you’re a small business that wants to get serious about...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO-wise). You could also add a "view all" page and set that up properly SEO-wise – and not...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  8. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Grand Prix: The Absolut Company - AbsolutDrinks.com SEO

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured...