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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. Using the DMAIC Process for SEO Projects

    It's up to the project leader and the team to root cause the problem and prioritize improvement projects. The team now looks for what is causing the problem of the improvement project. The team may also need to talk to the facilitator about the new...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    In a typical project, you can identify thousands of opportunities of all kinds - from top notch authority sites to run of the mill opportunities. You can work at scale using tools such as the bulk checker from Majestic SEO and tools from ahrefs.

  4. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss solved the issue and got the project back on track. Along with Hangouts, you should make sure that you are changing other aspects of your company, such as...

  6. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. Have you done any SEO work over the past few months? I wasn't convinced this was negative SEO. I could only think of one thing: negative SEO.

  8. SEO & Keywords: Think Conversions, Not Rankings

    This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. Instead, avoid the urge to agree upon a list of keywords with your client that your team is going to "optimize for" - that...