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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And communicating the necessity of having these authors create the content to the necessary stakeholders well in advance of the project is equally as important. Bringing all the necessary team members together to execute an initial campaign can be...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  3. Using the DMAIC Process for SEO Projects

    It's up to the project leader and the team to root cause the problem and prioritize improvement projects. The team now looks for what is causing the problem of the improvement project. The team may also need to talk to the facilitator about the new...

  4. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss solved the issue and got the project back on track. Along with Hangouts, you should make sure that you are changing other aspects of your company, such as...