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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer engagement meant to generate more traffic to the site Contest details...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Ideally, your expertise covers a range of channels from SEO to...

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    While some SEO professionals focus on social media for the rankings potential, others strictly look at social for the traffic, awareness, and other indirect benefits. There was an SEO that said "OK, we see a lot of links on Facebook and those are...