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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Website visibility used to be called just SEM (search engine marketing) and SEO (search...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: As with all of our SES events the emphasis is on tools, tips, and tactics. These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up...

  4. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through...

  5. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEO Tactics for Naver SEM Tools to Target China While Naver offers a variety of results on a single page from blogs, websites to images, a key challenge is in how it treats SEO listings. Andy Radovic, head of digital GroupM Japan shares three...