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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Incorporate Trackback/Pingback tactics. Top SEO Company or Top Spam Company? According to Moz's Open Site Explorer, nearly one-third of their backlinks (linking domains) have the exact same anchor text of "affordable seo".

  2. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: This way your SEO will benefit from the links and social mentions. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...