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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But that can lead to aggressive ad tactics that put websites at risk. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate...

  2. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident.

  3. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Try these tactics: SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. There are tons of tools out there for gathering data and guiding our strategies...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. Link-building tactics that are still relevant in 2014 are many...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  7. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Website visibility used to be called just SEM (search engine marketing) and SEO (search...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Utilizing traditional on-page SEO tactics So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Good Ol’ Fashioned Local SEO Hopefully, your local SEO campaigns have not been...