The feature article talks about mortgages and foreclosures in the San Francisco area and offers previously recorded video interviews of experts talking about the same issue. Here's another example I think rocks because it reuses video content to...
Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry. Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist...
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). The content that will be created can be utilized and repurposed for SEO, PPC and content marketing.
For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners". Online video is huge and video viewing doesn't seem to be slowing down any time soon.
Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: SEO Google Tag Manager grows nearly 300% since January...
In this video, Rick touches on some major barriers merchants encounter when deciding whether to list on Google Shopping. In this video, Rick goes over three important elements which you should consider when managing Google Shopping.
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views. Of course, SEO proves to be the exception to this rule. Your marketing efforts need to reflect the...
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination. Search engine optimization (SEO) has changed dramatically over the years and will continue to change.
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical...
Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter.
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. The new design also showcases playlists more prominently to the...
Tonight at midnight, YouTube.com will no longer be accepting entries," said Tom Liston, Competition Director at YouTube, said in the video above, which features many stars from viral video, and was posted hours before it officially became April 1...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. SEW: How important is it to determine ROI on content and...
When content, including images and video, is organized and optimized to serve the visitor, conversion is more likely. For example, your brand might not be active on Pinterest, but make sure your content and copy is “pin worthy” with an above...
Types of content assets available on the competitive website (examples like blog, news, case studies, video, etc. For B2B SEO, content needs to be relevant to search results as well. The B2B SEO needs content marketing to provide destinations for...
There are a couple of ways to approach video. The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. And again, freshening up your content has distinct SEO benefits.
