A good CMS can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Solving content management system (CMS) issues is one of the 10 most important lessons SEO...
Encourage your teams to prioritize the implementation of SEO recommendations and share the success of those recommendations once they are implemented. I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have...
While it should be the goal of any website to rank highly for competitive terms, the real gauge of targeted SEO success is overall/total search traffic. Some would argue success is determined by conversions and revenue, but many of the factors that...
Over the last six years, I've been fortunate enough to be part of a number of successful SEO sales pitches to a wide variety of companies, from startups to the Fortune 100. When I analyze all the pitches, three common elements become apparent as...
This is another cornerstone in the success of this SEO campaign. One of the best things about being an SEO is when your activities produce tangible results for a company that really moves the bottom line.
Another cornerstone of effective communication as it relates to SEO is to acknowledge success, especially for people and teams whose work has directly lead to SEO improvements. Furthermore, they are completely unaware how their own activities play...
One interesting thing about doing search engine optimization (SEO) for large companies is the realization that if the campaign is going to be successful over the long term, certain SEO skill sets need to become part of the company culture.
Both Eric Enge, president, Stone Temple Consulting and Ray "Catfish" Comstock, senior search strategist, BusinessOnline, think the whole problem is an artifact of the weight given to anchor text. SEO Strategy Session
Things Enterprise SEO Management Tools Must Do by Ray "Catfish" Comstock Corporate SEO - Link Building by Letter - SEOmoz Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10...
Any tool that we use has to be customizable to the criteria we believe is important for SEO success. It needs to have a task management system in which I can assign SEO tasks that need to be accomplished and keep an ongoing record of what has and...
Read Ray "Catfish" Comstock's excellent article "The Importance of Localized Content -- Local SEO Takes Center Stage" for some good tips. Your PR team can promote topics and subjects that your SEO team is keen to build links for, while your SEO...
The First Steps to High Rankings in Google by Ray "Catfish" Comstock Get Your SEO Firm Involved Before the Redesign by John Lynch Help swing internal debates and remove the possibility of additional development work after the launch by getting a...
The Importance of Localized Content - Local SEO Takes Center Stage by Ray "Catfish" Comstock SEO metrics I gotta have - Conversation Marketing Google Replacing Page Titles in Search Results With On-Page Headings - SEO Book.com
Localized content, or content that it is specific to users in specific geographies, has never been more important to search engine optimization (SEO) success than it is today. Executing an Effective Local SEO Campaign
The Challenges of Measuring SEO Success, Part 3 by Ray "Catfish" Comstock Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site.
Part 1 and Part 2 of this series have covered how to measure search engine optimization (SEO) performance and why the new Google rankings data from Webmaster tools is so important to understanding that performance.
He's moderating some heavyweights today: The brilliant Ray "Catfish" Comstock (SEO Director of Business Online), Richard Zwicky (Founder of Enquisite) and Jon Glick (VP of Become.com). Catfish is up next.
In part one of this series, we talked about how to measure search engine optimization (SEO) success. This new data from Google gives us a better understanding of our SEO performance, and also illustrates two important concepts that are crucial to...
And while traffic is the bottom line in SEO, traffic levels aren't always the only indicator of success. Understanding traffic variances in lieu of changes in demand to brand-related terms and correlating those changes with marketing efforts allows...
