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  1. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Whether it is onsite usability, bad page speed, or...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Remember, you shouldn't expect links from press release sites to help your search rankings. I believe that most SEO professionals have recovery all wrong. If the links you build aren't doing any of that, they certainly aren't valuable for immediate...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    A mobile SEO strategy that aligns with this goal will be more successful than a strategy that focuses primarily on rankings and traffic. User experience impacts a site's ability to engage visitors, which we know has a direct impact on rankings.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...