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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content is now the foundation of SEO and social – the bread to SEO's peanut butter and social's jelly, if you will. The reason some might not be having the success they'd like to see, is because of an "ideation significance mismatch.

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Traditional SEO Tactics to Improve App Discoverability The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. The two SEO elements to focus on for mobile apps and the app stores...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market...

  6. SEO & Keywords: Think Conversions, Not Rankings

    Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.

  7. SEO Diagnostics: Urgent & Preventive Care

    You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success. Not only do you have control over the message and data...

  9. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Bing Introduces Bing Basic, New SEO Tag Bing has introduced Bing Basic and the SEO tag. As for the SEO tag, Bing's post explains that you can now take control of your search rankings. They are: link rel="SEO" query="weather" set_to_position="2...