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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    One obvious strategy is to make sure that the PPC and organic landing pages are the same. Using PPC Data to Guide SEO Strategy There are many ways PPC data could be used to help guide SEO strategy, this is just one to get the juices flowing.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    By having the data to support that, you can start to develop and come up with a strategy for creating engaging content on a page that you’re sending people to. You can see this in direct mail, product catalogs, store coupons, etc.just like you can...

  5. New Competitive Facebook Reporting Tool Available

    I quickly learned how to research offer strategy by searching for “whitepaper” to reveal the messaging, images, and landing pages companies use when promoting a whitepaper on Facebook. Monthly subscription rates for the entire competitive research...