According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Social SEO Improved Search Rank 5.
Now don’t get me wrong, backlinks are still important to organic search and should continue to be reported on, but social signals also deserve ongoing focus and integration into an SEO strategy. As the ways we sell and deliver SEO services continue...
Which product category should my SEO strategy focus on? You would then have an approximate ROI for this strategy. Now let's go one step further, talking about search opportunity forecasting and explaining why estimating the future value of SEO...
Since the vast majority of listings on a SERP [search engine results page] are organic, and the majority of clicks are on the first listing, it’s imperative that brands strategy including constantly monitoring results due to the ongoing evolution...
The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own department out of 10 organizations expect to increase SEO headcount in the coming year.percent of executive teams are more...
Your PLA Strategy Going Forward The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required.
Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format. The GroupM and Nielsen numbers simply (and strongly) validate the importance of...
Google’s strategy is clear; it wants the big brands and big bucks. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Covario unveiled a new business unit, RIO SEO, that offers five search marketing...
April 2012) of implementing the webspam strategy. Even if BerkeyShop.com was not receiving any paid links, the organic strategy was just as vulnerable to Google deeming it spam in the long term. In turn, this understanding would help webmasters to...
For a new internal linking strategy, start by going to Open Site Explorer. When you start working with a new client, one of the first things that will move the needle is to develop and implement an internal linking strategy.
Once you’ve analyzed the market in full and have an action plan to take your SEO strategy to the next level, you can then look to forecast potential improvements. Alternatively, if SEO is more expensive than PPC – put your budget where it works...
They do also chat traditional, Google-santioned strategy as well. SEO By The Sea: The search world from a more technical perspective. Along the lines of SEO Quake but different data sources. FREE – Domain Tools - Quick and easy access to domain...
After a period of internal review, feedback, and publishing, they were confident that their blog strategy and its effect on SEO were positive and began actively promoting it. They have been using them for B2B with success and are exploring the...
A collective PPC/SEO keyword strategy will have significant impact on your overall search performance. Think carefully about how you coordinate your strategy. For each organic position gained with SEO strategies, the client saw a 9 percent decrease...
The key theme of her presentation was authenticity and provided best practice on how to plan a corporate social media strategy and tips on how to avoid a social PR disaster. This SES Toronto session coverage article was co-authored by Cooper...
Google and Bing: A Look at Social Strategy by Thom Craver It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. Managing SEO on a Global Scale by Guillaume Bouchard
