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  1. What is SEM? Depends on Who You Ask

    When referring to organic search it really is SEO. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. To me, SEM covers the whole gamut of marketing via...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    The move to secure search by Google has taken key organic keyword data away. Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. However, solving problems for free shouldn't be your only link...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of all website traffic comes from organic search. Survey respondents said that they handle not only organic and paid...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. We're still able to analyze the performance of Google organic search traffic at the page level and we can also analyze keyword level...