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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. The inconsistency throws everything off and makes it difficult to determine if the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And you can’t have successful SEO campaigns without the right staff. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And, if knowing the true impact of content could be achieved...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Many people struggle to understand the relationship between SEO and content strategy. There's a misunderstanding that content strategy is replacing SEO. Instead, I would propose that content strategy has simply changed whatthose doing SEO are...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. If SEO is a core component of your digital marketing strategy...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment Contributed by: Angie Schottmuller is an accomplished...