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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand favorability through news stories and press releases. Many brands still fail to understand the importance of search, according to an ad:tech New York...

  2. Your Job Is to Make Google Look Good

    This post will explore why this is true, and what it means for your SEO strategy. Some of the core concepts of this are covered in this article by Cyrus Shepard: "More than Keywords: 7 Concepts of Advanced On-Page SEO.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But then there are the companies that experience a civil war over advertising strategy. Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. With this strategy, the same content not only increases your website’s search visibility, but also increases its...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: That means taking those real-time insights, and applying it to the content strategy immediately. Look at ways to extract competitor data, so you can get a better...