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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But then there are the companies that experience a civil war over advertising strategy. Part of the problem is SEO education, and part of the problem includes financial goals. You could simply migrate all content to one page (the best solution SEO...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: That means taking those real-time insights, and applying it to the content strategy immediately. Look at ways to extract competitor data, so you can get a better...

  3. Last-Minute SEO - Here Come the Holidays!

    Suddenly you realize you just missed your holiday window and there is no time to fully implement a proper SEO strategy. You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Understanding what the terms accurately mean goes a long way toward making sure you don't mistakenly apply a strategy...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. The survey report, released this week, touches on questions in several...

  6. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that search...