According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. SEO will help you position your website properly to be found at...
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Social SEO Improved Search Rank 5.
That was a far more effective link building strategy than saying can we have a link please? Casie Gillette, director of online marketing, KoMarketing Associates is an SEO who has spent a lot of time working with PR teams.
As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...
Which product category should my SEO strategy focus on? You would then have an approximate ROI for this strategy. Most scenario planning in SEO assumes an X% increase or Y position increase across ALL keywords and does not analyze each keyword.
Since the vast majority of listings on a SERP [search engine results page] are organic, and the majority of clicks are on the first listing, it’s imperative that brands strategy including constantly monitoring results due to the ongoing evolution...
The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own department out of 10 organizations expect to increase SEO headcount in the coming year.percent of executive teams are more...
Your PLA Strategy Going Forward Instead of your SEO team taking the credit for this, your PPC team will be doing it. The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the...
The GroupM and Nielsen numbers simply (and strongly) validate the importance of an on-going SEO strategy. Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your...
Google’s strategy is clear; it wants the big brands and big bucks. From strategy to tactics to implementation – the platforms and tools are changing and so must we. and Dixon Jones of Majestic SEO, in particular, on recent innovation.
April 2012) of implementing the webspam strategy. Even if BerkeyShop.com was not receiving any paid links, the organic strategy was just as vulnerable to Google deeming it spam in the long term. In turn, this understanding would help webmasters to...
For a new internal linking strategy, start by going to Open Site Explorer. When you start working with a new client, one of the first things that will move the needle is to develop and implement an internal linking strategy.
Once you’ve analyzed the market in full and have an action plan to take your SEO strategy to the next level, you can then look to forecast potential improvements. The way clients view SEO has evolved and grown-up a lot over recent years.
They do also chat traditional, Google-santioned strategy as well. FREE – SEO Quake: A great free extension for Firefox, Chrome, Opera and Safari. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3]
After a period of internal review, feedback, and publishing, they were confident that their blog strategy and its effect on SEO were positive and began actively promoting it. They have been using them for B2B with success and are exploring the...
A collective PPC/SEO keyword strategy will have significant impact on your overall search performance. Think carefully about how you coordinate your strategy. For each organic position gained with SEO strategies, the client saw a 9 percent decrease...
The key theme of her presentation was authenticity and provided best practice on how to plan a corporate social media strategy and tips on how to avoid a social PR disaster. This SES Toronto session coverage article was co-authored by Cooper...
